SNICKERS SATISFIES AGAIN WITH NEW CAMPAIGN THAT PROFILES THE OUT-OF-SORTS BEHAVIOR OF PASSENGERS TRYING TO NAVIGATE THE FRIENDLY SKIES [Yahoo! Finance]
Omnicom Group Inc. (OMC)
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Source: Yahoo! Finance
CHICAGO April 22, 2024 /PRNewswire/ -- Make sure your seat belt is securely fastened and all carry-on luggage is stowed underneath the seat in front of you or in the overhead bins because SNICKERS — one of the world's best-selling chocolate bars and proud part of Mars, Inc., — is launching a new high-flying campaign dubbed, "Hungry Skies." The global campaign, introduced today, profiles the out-of-sorts behavior that is synonymous with air travel and the corresponding turbulence it creates for perturbed passengers and flight crews through multimarket advertising in and out of airports. Mars is a global leader in snacking and its iconic SNICKERS brand has dominated the category for years by serving as a satisfying solution for those "You're Not You When You're Hungry" moments. The new "Hungry Skies" campaign is part of a broader effort to recruit millions of consumers to the iconic Mars chocolate portfolio and shows SNICKERS as an essential travel snack that provides total satisfact
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OMC
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- 4/17/24 - Form 10-Q
- 4/16/24 - Form 8-K
- OMC's page on the SEC website