MAD Network Unveils Blockchain Advertising Proof-of-Concept
Omnicom Group Inc. (OMC)
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Source: Business Wire
CryptoRTB Being Tested With Omnicom Media Group EMEA NEW YORK--(BUSINESS WIRE)-- MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced that it is partnering with Omnicom Media Group, the media services division of Omnicom Group, Inc (NYSE: OMC) on a cryptography-based advertising proof-of-concept (POC), dubbed CryptoRTB. The CryptoRTB test activation was initially unveiled on a panel at DMEXCO including MAD Network founder and CEO Adam Helfgott and Omnicom Media Group Chief Research Officer Jonathan Steuer, moderated by Gabe Greenberg, CEO of Gabbcon. CryptoRTB, which has been designed to provide cost transparency for advertisers, optimize media weight per dollar spent and eliminate waste from the value chain, will be tested by an Omnicom Media Group EMEA client. The activation aims to deliver a better understanding of the full and complete sou
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