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MAD Network Unveils Blockchain Advertising Proof-of-Concept
Last omnicom group earnings: 10/16 06:41 am
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US:NYSE Investor Relations: investor.omnicomgroup.com
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CryptoRTB Being Tested With Omnicom Media Group EMEA NEW YORK--(BUSINESS WIRE)-- MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced that it is partnering with Omnicom Media Group, the media services division of Omnicom Group, Inc (NYSE: OMC) on a cryptography-based advertising proof-of-concept (POC), dubbed CryptoRTB. The CryptoRTB test activation was initially unveiled on a panel at DMEXCO including MAD Network founder and CEO Adam Helfgott and Omnicom Media Group Chief Research Officer Jonathan Steuer, moderated by Gabe Greenberg, CEO of Gabbcon. CryptoRTB, which has been designed to provide cost transparency for advertisers, optimize media weight per dollar spent and eliminate waste from the value chain, will be tested by an Omnicom Media Group EMEA client. The activation aims to deliver a better understanding of the full and complete sou
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- Omnicom Group Inc. (NYSE: OMC) was given a new $76.00 price target on by analysts at Barclays PLC. They now have a "sell" rating on the stock.[MarketBeat]
- Omnicom Group Inc. (NYSE: OMC) was upgraded by analysts at ValuEngine from a "sell" rating to a "hold" rating.[MarketBeat]
- Omnicom Group Inc. (OMC) CEO John Wren on Q3 2018 Results - Earnings Call Transcript [Seeking Alpha][Seeking Alpha]
- Omnicom Group Inc. (OMC) CEO John Wren on Q3 2018 Results - Earnings Call Transcript [Seeking Alpha][Seeking Alpha]
- Omnicom Group Inc. 2018 Q3 - Results - Earnings Call Slides [Seeking Alpha][Seeking Alpha]
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