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Stock impact report

Nike Upgraded to Buy as Bank of America Sees New Products Fueling Comeback [BNN Bloomberg (Canada)]

On Holding AG (ONON) 
Company Research Source: BNN Bloomberg
Analyst Lorraine Hutchinson upgraded her recommendation to buy after spending almost three years on the sidelines with a neutral rating. Hutchinson, who also lifted her price target on the stock to $113 from $110, noted that Wall Street's projections for profit in fiscal 2025 have come down 35% over the last two years. The company's plans to turn its business around by focusing on product innovation and reducing some styles will be painful in the short term, but have important implications for the longer-term health of the brand, Hutchinson said. “This caused a proactive guide-down of 1H25 sales, which we think catalyzed the final cut to consensus estimates,” Hutchinson wrote in a note to clients on Thursday. Nike last month warned investors that sales would take a hit as the company worked on responding to growing challenges coming from upstart running-shoe brands, such as On Holding AG and Hoka, a brand owned by Deckers Outdoor Corp. that has exploded in popularity in recent Show less Read more
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