ON24 Announces 2024 Digital Engagement Benchmarks Report, Finding Personalization Has Greatest Impact on B2B Marketing Performance [Yahoo! Finance]
ON24, Inc. (ONTF)
Company Research
Source: Yahoo! Finance
SAN FRANCISCO, March 06, 2024 BUSINESS WIRE )--Today ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, announced its annual, "2024 Digital Engagement Benchmarks Report," to unveil the key trends in B2B customer and prospect digital behavior, and how go-to-market organizations can innovate across channels to increase their pipeline and revenue growth. Based on analysis of millions of B2B professionals engaging across hundreds of thousands of webinars, virtual events and content experiences in 2023, a critical finding is the significant impact of personalization on marketing channel performance – when a digital experience is personalized, B2B prospects and customers nearly double their engagement with calls-to-actions and are four times more likely to progress their buying journey, enabling sales and marketing teams to deliver greater ROI and business results. "For the past decade, go-to-market teams have known the power of personalization to
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