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Stock impact report

The Cambridge MBA at the University of Cambridge Judge Business School Scales Recruitment with ON24, Driving 30% of Leads Through Events

ON24, Inc. (ONTF) 
Company Research Source: Business Wire
University of Cambridge Judge Business School doubles event output, boosts engagement with breakout rooms, and streamlines recruitment journey with ON24 SAN FRANCISCO--(BUSINESS WIRE)--The University of Cambridge Judge Business School has transformed its MBA recruitment strategy with ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, and event management. By scaling digital and hybrid events on ON24, the Cambridge MBA now generates nearly a third of all student leads from events, becoming a critical piece of their recruitment engine, delivering both reach and results.Before ON24, Judge Business School relied heavily on in-person events to attract prospective students. When those events were disrupted, the team needed a scalable digital solution that could deliver more interactive and engaging experiences for candidates across the globe.“ON24 has transformed the way we recruit for the Cambridge MBA,” said Andreea Alexa, MBA Marketing and Events Show less Read more
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