New ON24 Report Reveals Significant Increase in HCP Engagement as Digital Transformation Accelerates for Life Sciences Industry [Yahoo! Finance]
ON24, Inc. (ONTF)
Company Research
Source: Yahoo! Finance
SAN FRANCISCO, April 09, 2024 BUSINESS WIRE )--Today, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, announced the release of its "2024 Life Sciences Digital Engagement Benchmarks Report," revealing key digital engagement trends for go-to-market teams in the pharmaceutical, biotechnology and medical device industries, offering strategic guidance on how to increase engagement with health care professionals (HCPs) to ultimately drive product adoption and increase business results. After analyzing interactions from thousands of life sciences webinars and content experiences in 2023, the report concluded that personalization has the biggest impact on elevating HCP engagement. In fact, life sciences companies have seen a 22% increase in engagement with calls-to-actions (CTAs) since 2022, and more than double that growth rate when CTAs are personalized. This significant growth in HCP engagement demonstrates the impact that omnichannel marketing
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