Utiq and Compliant partnership sets new standard in data compliance throughout the digital advertising ecosystem [Yahoo! Finance]
Orange (ORAN)
US:NYSE Investor Relations:
orange.com/en/investors/results-and-presentation
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Source: Yahoo! Finance
London --News Direct-- Compliant Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms. The partnership will integrate Compliant's advanced, AI-driven auditing and measurement capabilities to provide independent verification of Utiq's Authentic Consent Service, enabling it to maintain the highest industry privacy standards. Utiq was founded to enable more responsible digital marketing for people, publishers and brands. The service works across the ecosystem to enable users to give their consent to activate the Utiq service and receive advertising from specific brands and publisher websites, and to revoke that consent at any time. Compliant's technology helps advertisers measure the compliance of digital ad inventory at the campaign, publisher and impression level, while allowing agencies to curate compl
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