StackAdapt’s New Oracle Moat Integration Allows Mid-Market Retail and CPG Brands and Their Agencies to Easily Access Enterprise-Grade, Real-Time Attribution and Measurement Metrics for the...
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Source: Business Wire
Early Adopter, Vue Digital, Leverages Oracle Moat Outcomes Reporting and Analytics within StackAdapt Platform to Benefit CPG and Retail Clients TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced it is the first demand-side platform (DSP) to integrate Oracle Moat Measurement’s new Moat Outcomes API into its offering for retail and consumer packaged goods (CPG) advertisers. The API integration allows StackAdapt to provide its mid-market retail and CPG customers with access to real-time measurement and attribution metrics that were formerly unavailable to the segment — empowering its customers to gain the actionable insights they need to market more effectively and compete up-market.Performance marketing agency, Vue Digital, is one of the progressive StackAdapt customers leveraging the new measurement metrics across its client base within the DSP. Kelly Weber, paid media manager at Vue Digital said, “Ora
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