New Market Force CX Study Shows Why Automotive Parts Retailers Struggle to Differentiate and What Experience Leaders Do Better [Yahoo! Finance]
O'Reilly Automotive, Inc. (ORLY)
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Source: Yahoo! Finance
Research shows limited brand differentiation across automotive parts retailers, with customer experience and trust emerging as the primary drivers of loyalty and future spend PEACHTREE CORNERS, Ga. Feb. 26, 2026 /PRNewswire/ -- Market Force Information ® , a global leader in customer experience measurement and analytics, has released findings from its 2025 Automotive Parts CX Study , offering a clear view into a category where brand recognition alone is no longer enough to secure customer loyalty. The Market Force 2025 Automotive Parts CX Study report shows brand-by-brand rankings across CX, loyalty, trust, and key drivers. Separate analyses for Vehicle Maintenance and Tires are also included. Based on feedback from more than 2,000 U.S. consumers, the study shows that automotive parts retail remains highly competitive, with no single brand dominating customer choice. AutoZone led overall brand selection at 38%, followed by O'Reilly Auto Parts at 22%, Advance Auto Parts at 18%,
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