Taking A Small Ax To The Advertising Agency Business Model [Forbes]
Overstock.com, Inc. (OSTK)
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Source: Forbes
Taking A Small Ax To The Advertising Agency Business Model Image from Small Ax spot for Google about Reaching Out, a Vietnamese non-profit (Image courtesy of Small Ax) The traditional agency business model has been under assault for some time now, with new kinds of digital ads and markets, data-driven tools, and increasingly impatient clients. That fracturing industry has left opportunities for smaller organizations with different approaches to find success. One such organization is Small Ax, which is built around a rotating stable of up to 150 creators who both come up with ideas and then produce them for clients of the Marina Del Rey, Calif.-based agency. The company spawned out of founder and managing partner Jon Seidman's previous work with a company that held contests for thousands of creators on behalf of brands hoping to cheaply develop creative campaigns. Jon Seidman, managing partner and founder of Small Ax (image courtesy of Small Ax) "Brands would pay $60,000 and get a vide
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