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Stock impact report

Avavav Turns the Runway Inside Out - and Oatly Pours it Forward

Oatly Group AB - American Depositary Shares (OTLY) 
Company Research Source: GlobeNewswire
MILAN, March 01, 2026 (GLOBE NEWSWIRE) -- Avavav and Oatly, the world’s original and largest oat drink company, come together at Milan Fashion Week for Avavav’s Autumn/Winter 2026 show, to blur the boundaries between fashion, performance and flavor. Staged as a reversed runway, the show turned the traditional format inside out: guests become the ones being observed, while models take their place as spectators. Continuing Avavav’s ongoing exploration of fashion as performance rather than presentation, the concept plays with exposure, perspective and power, reframing who gets seen, and who does the seeing. Within this immersive world, Oatly didn’t just show up; it made the performance drinkable, translating silhouettes into sips. A shared language of culture and experimentation Speaking about the creative exchange, Beate Karlsson, Creative Director of Avavav, said: “For me, fashion is about creating worlds - not just clothes. Over the years, Avavav has become known for creating Show less Read more
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