OUTFRONT Media Continues to Push Digitization of OOH Forward with Significant Expansion of Programmatic Transit Advertising in NYC [Yahoo! Finance]
OUTFRONT Media Inc. (OUT)
Last outfront media inc. earnings: 2/25 04:03 pm
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Source: Yahoo! Finance
All Five New York City Boroughs, and in Key Parts of Long Island and Metro-North Railroad Systems NEW YORK March 19, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City's MTA system, which will cover nearly all of the MTA's subway stations – with the potential to reach more than four million daily trips from New Yorkers and tourists – along with commuter rail stations in the surrounding areas. In 2023, OUTFRONT conducted a successful pilot launch of programmatic capabilities on over 900 Digital and Video Urban Panels (DUPs/VUPs) outside MTA subway entrances and exits. With this rollout, advertisers will also be able to programmatically access thousands of Liveboards inside stations. These digi
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OUT
Earnings
- 2/21/24 - Miss
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Analyst Actions
- 3/6/24 - TheStreet
OUT
Sec Filings
- 4/19/24 - Form ARS
- 4/19/24 - Form DEF
- 4/19/24 - Form DEFA14A
- OUT's page on the SEC website