OUTFRONT Media (OUT) Expands Programmatic Transit Ads in NYC [Yahoo! Finance]
OUTFRONT Media Inc. (OUT)
Last outfront media inc. earnings: 2/25 04:03 pm
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Source: Yahoo! Finance
OUT has announced the expansion of programmatic transit advertising in New York City's Metropolitan Transportation Authority (MTA) system. It would cover nearly all subway stations owned by the MTA across New York City's five boroughs and key areas of Long Island and Metro-North Railroad Systems. This expansion will create America's largest programmatically available full-motion transit network. OUTFRONT executed a successful pilot launch of programmatic advertising in 2023. The launch was initially done on over 900 Digital and Video Urban Panels (DUPs/VUPs) outside MTA subway entrances and exits. With the current expansion, the advertisers will now have the ability to reach millions of commuters with thousands of active Liveboards inside subway stations. These programmatic Liveboards, which vary in format, can be used to target audiences with brand messaging based on time, day and location. The additional Liveboards will bring the total of programmatically enabled signs to 3,80
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