MM.LaFleur Partners with Good Apple Digital and OUTFRONT Media To Unveil First-Ever Out-of-Home Advertising Campaign
OUTFRONT Media Inc. (OUT)
Last outfront media inc. earnings: 2/25 04:03 pm
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Source: PR Newswire
NEW YORK, Aug. 15, 2018 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), MM.LaFleur and Good Apple Digital today announced MM.LaFleur's first-ever out-of-home (OOH) campaign, which resulted in a substantial increase in overall brand interest and website visit efficiency. In order to determine the effectiveness of OOH advertising, MM.LaFleur and Good Apple conducted a four-week-long campaign with 619 half-brand subway train ads in New York City and 65 in Boston, using OUTFRONT's premier transit assets. The campaign featured plus-size model Clementine Desseaux and images of a curated work wardrobe alongside the tagline, "Take the work out of dressing for work."Through Good Apple Harvest™ multi-channel attribution methodology, Good Apple measured the impact of MM.LaFleur's OOH campaign on digital activations including brand searches, site visits, and unique visitors. In Boston, branded search spiked up to 170 percent over the pre-campaign average, while New York s
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