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Stock impact report

LILLY PULITZER UNVEILS NEW LOGO FOR FIRST TIME IN FIFTEEN YEARS AS THEY ROLL OUT A MODERNIZED BRAND REFRESH [Yahoo! Finance]

Oxford Industries, Inc. (OXM) 
Last oxford industries, inc. earnings: 3/26 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
PALM BEACH, Fla. May 9, 2024 /PRNewswire/ -- Lilly Pulitzer has refreshed their signature look. The iconic Palm Beach brand is unveiling a new logo for the first time in over fifteen years, which is kicking off what CEO Michelle Kelly is calling a "brand refresh" and builds on the brand's modernization strategy. As they continue to celebrate their 65th anniversary this year, the new logo has debuted on the brand's newest store in Rhode Island and will begin to make its way to more storefronts starting this summer. In partnership with a collective of female creatives including Paula Scher from Pentagram, Lilly Pulitzer tapped into their rich heritage to create a new evolution of their brand identity. "It's the perfect balance of combining the roots of the brand with a modern take," says Mira Fain , Executive Vice President of Design and Development at Lilly Pulitzer. "We want new, powerful branding that is as identifiable, confident yet playful as the Lilly brand is today." The re Show less Read more
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