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Stock impact report

Gen Z is taking over restaurant loyalty programs — and forcing brands to adapt [Business Insider]

PAR Technology Corporation (PAR) 
Last par technology corporation earnings: 3/12 04:05 pm Check Earnings Report
US:NYSE Investor Relations: partech.com/about-us/investors
Have an account? Log in Gen Z now leads restaurant loyalty signups, reshaping rewards programs. Survey data shows that diners will switch brands for better, faster loyalty perks. QSR giants are doubling down on digital rewards to win Gen Z — and it's paying off. Gen Z isn't just signing up for restaurant loyalty programs. They're raising the bar for how those programs have to work. By 2024, nearly half of all new loyalty program signups came from Gen Z as the cohort overtook millennials as the most active generation in restaurant rewards programs for the first time, according to data from PAR Punchh, a loyalty program software from the foodservice tech company PAR Technology. That number has only increased as more and more of the generation, aged 14-29, start flexing their spending power. "Gen Z isn't just participating," Savneet Singh, PAR's CEO, told Business Insider. "They're redefining loyalty." National data backs up just how central these programs have become for Show less Read more
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