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Stock impact report

RaceWay debuts rewards program [Yahoo! Finance]

PAR Technology Corporation (PAR) 
Last par technology corporation earnings: 3/12 04:05 pm Check Earnings Report
US:NYSE Investor Relations: partech.com/about-us/investors
Company Research Source: Yahoo! Finance
RaceWay, the franchise brand of RaceTrac, has partnered with foodservice tech company Par Technology to launch its first loyalty program , according to a Wednesday announcement from Par. RaceWay Rewards members can earn points when they buy fuel at the retailer's 240-plus locations. These points can then be redeemed for rewards. Members also receive exclusive deals. The launch of RaceWay's rewards program comes a little over a year after RaceTrac updated its rewards app to be more customer friendly and offer additional features. While RaceTrac has made a number of technology upgrades over the past couple years, this is the first program announced specifically for its RaceWay stores. “Our partnership with PAR allows us to leverage personalized, data-driven technology to turn every customer engagement into an opportunity to build brand loyalty,” said Kamran Din, director of revenue growth management at RaceWay. The program is built on Par Retail, Par's platform specifically f Show less Read more
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