Shopsense AI Launches Retail Media Platform for Broadcasters
Paramount Global - Class B (PARA)
Company Research
Source: Business Wire
Launch Partner Paramount Global Will Debut “Second Screen” Mobile Shopping Experience During the CMT Music Awards Red Carpet Pre-Show on Sunday, April 7 REDWOOD CITY, Calif.--(BUSINESS WIRE)--Shopsense AI today announced the launch of its AI-powered retail media platform, with Paramount Global (NASDAQ: PARA; PARAA) as its inaugural partner. Shopsense’s patent-pending technology unlocks new advertising and incremental revenue opportunities for broadcast and streaming networks by making content seamlessly shoppable within their own apps and e-commerce sites. Paramount Global will debut the new mobile shopping experience powered by Shopsense during the CMT Music Awards red carpet pre-show coverage airing on CMT on Sunday, April 7. The live CMT Music Awards will air on CBS and Paramount+ directly following the red carpet coverage.“Paramount’s premium entertainment content consistently influences consumer shopping journeys,” said John Halley, President of Paramount Advertising. “TV is n
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