ProSieben shareholders take lead role in European TV drama [Reuters]
PROSIEBENSAT1 MEDIA U/ADR (PBSFY)
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Source: Reuters
changes at the German media group, including a proposal to part ways with its digital businesses. MFE, the commercial broadcaster controlled by Italy's Berlusconi family, holds nearly 30% of ProSieben and has asked other investors for a split of e-commerce and online dating ventures from TV operations at the German group. That meshes with MFE's strategy to build an advertising-funded European broadcast champion to counter the might of U.S. streaming giants such as Netflix and the flight of advertising investment to the likes of Meta MFE, which already runs TV operations in Italy and Spain, has indicated it for ProSieben only after it sheds its non-core businesses. The spin-off proposal requires a 75% majority to pass, meaning MFE would likely need the support of Czech investment group PPF, which holds more than 15% of ProSieben. It is unclear whether PPF, which owns private TV stations across six Eastern European countries, supports MFE's revamp plans. Both investors have
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