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0 0.00122599100939914 -0.00157627415494197 0.00286064568859817 0.00204331834899874 0.00180979625197019 0.00601319399848211 0.0299492089438963
Stock impact report

Do The Right Thing: How Brands Must Act During A Crisis [Forbes]

Paylocity Holding Corporation (PCTY) 
Last paylocity holding corporation earnings: 2/4 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.paylocity.com/investor-relations
Company Research Source: Forbes
Paylocity — a provider of payroll and employee management solutions — started redeveloping its brand identity in early 2020. In the process, it created a new brand mission statement:Forward TogetherCOVID-19 is testing the mettle of every B2B brand. Lofty mission statements and carefully crafted brand values are either serving as the North Star that guides corporate actions or being revealed as paper tigers. In the long run, companies that live by their values will likely weather this crisis best, preserving and strengthening trust and loyalty among customers. In Paylocity’s case, it quickly recognized that its products and services fulfilled a critical need by helping businesses adjust to stay-at-home mandates and the severe economic turmoil caused by the pandemic.The company also foresaw a need to educate business owners and their employees about the impact of new government relief legislation like the US FFCRA and CARES Acts. Paylocity took swift action, opening up its platform so a Show less Read more
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