Pernod Ricard Expands Portfolio With Italicus Super-Premium Bergamot-Infused Aperitivo
PERNOD RICARD UNSP/ADR (PDRDY)
NASDAQ:AMEX Investor Relations:
pernod-ricard.com/en/investors
Company Research
Source: Business Wire
This fast-growing Italian brand strengthens Pernod Ricard’s extensive portfolio and is the latest of a series of successful deals illustrating the Group’s active portfolio management, part of its strategic plan “Transform & Accelerate” PARIS--(BUSINESS WIRE)--Regulatory News:Paris - Press Release – 12 March 2020Pernod Ricard (Paris:RI) is thrilled to announce its partnership with Italicus. High-quality, naturally-sourced ingredients create this uniquely-flavored, award-winning aperitivo that has been delighting mixologists since its launch in 2016.Italicus is 20% ABV (alcohol by volume), and perfectly addresses the fast-growing market opportunity for both a distinguishable, yet versatile, unique ingredient for bartenders, and for a core low-ABV spirit for discerning consumers. Italicus is one of the world’s most-awarded modern aperitivo and has been awarded Best New Spirit 2017 at the prestigious Tales of the Cocktail Spirited Awards and 2019/2020 Top-trending liquor brand by Drink
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