Irish Whiskey Is Thriving [Forbes]
PERNOD RICARD UNSP/ADR (PDRDY)
NASDAQ:AMEX Investor Relations:
pernod-ricard.com/en/investors
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Source: Forbes
With St. Patrick’s Day on the horizon, Irish whiskey is on top of mind with drinkers—sales are surging in the United States. Over 2019, sales grew almost 9% in the country, outpacing Canadian whisky, US whiskey and Scotch. IWSR The growth of the category is fueled by the increase in brands in the space. In 2010, only four distilleries in Ireland peddled Irish Whiskey, with Jameson reigning the market. Today, there are more than 30 distilleries. The majority are present in the United States. “We’re excited to see more energy in—and attention to—the Irish category,” says Matt Foley, brand director, Jameson at Pernod Ricard USA. “Anything that leads to more consumers exploring Irish whiskey, as well as more shelf space for the category, will disproportionately benefit Jameson, as the category’s benchmark and dominant leader (with more than 70% of Irish whiskey sales in the U.S.)” Adam Rogers, North American Research, Director at IWSR Drinks Market Analysis adds, “Interest in Irish whiske
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