‘Buzz' Grows for Non-Alcoholic Craft Cocktail Maker De Soi [Los Angeles Times (CA)]
PepsiCo, Inc. (PEP)
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Source: Los Angeles Times
For non-alcoholic beverage maker De Soi , the end of the holiday season ushers in the company's busiest time of year. That's because family holiday gatherings and work holiday parties are quickly replaced by New Year's resolutions and “Dry January,” a monthlong abstention from alcohol to start one's year on a healthy note. “There's this really important two-week window at the beginning of January where people are in their dry January,” said Scout Brisson , chief executive of De Soi. “People say that they will do it for a month, but unlike going to the gym or any other habit change, the feedback is instantaneous. For someone who is drinking more, they feel better immediately.” Los Angeles-based De Soi heads into this busy season as a nearly four-year-old brand making a major shift. In the last year, it shifted from its roots as a direct-to-consumer brand, expanding into mass retailers such as Target, Whole Foods and Sprouts. Retail has always been an important channel for the comp
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- PepsiCo (NASDAQ:PEP) had its price target raised by analysts at Rothschild & Co Redburn from $117.00 to $120.00. They now have a "sell" rating on the stock.MarketBeat
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- PepsiCo (NASDAQ:PEP) had its price target raised by analysts at Barclays PLC from $142.00 to $144.00. They now have an "equal weight" rating on the stock.MarketBeat
- PepsiCo (NASDAQ:PEP) was upgraded by analysts at JPMorgan Chase & Co. from a "neutral" rating to an "overweight" rating. They now have a $164.00 price target on the stock.MarketBeat
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