How Poppi went from a Shark Tank pitch to a $1.95B exit [TechCrunch]
PepsiCo, Inc. (PEP)
Last pepsico, inc. earnings: 4/28 06:03 am
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Source: TechCrunch
On this episode of TechCrunch's podcast, Rebecca Bellan is joined by Poppi co-founder Allison Ellsworth to talk about building a beverage startup in a venture world dominated by SaaS and AI. From pitching on Shark Tank while nine months pregnant to scaling a digital-first brand during COVID, and now returning as a Shark herself, Ellsworth shares how social media, fast marketing bets, and customer feedback helped turn a niche drink into a category-defining company. Listen to the full episode to hear about: Ellsworth's Shark Tank return, and how she evaluates founders on the other side of the pitch. How Ellsworth turned a personal health issue into Poppi and built early traction at farmers' markets. Why TikTok and community-driven marketing helped the brand rack up billions of views and loyal fans. The risky decision to buy a last-minute Super Bowl ad, and how the team executed it in days. What it's like selling a startup to PepsiCo while trying to preserve the brand's iden
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PEP
News
- Pepsi releases new limited-edition flavor that's out of this world [USA TODAY]USA TODAY
- Shekhar Natarajan Introduces ‘Trust Ecology,' a New AI Paradigm Built on Angelic Intelligence [Yahoo! Finance]Yahoo! Finance
- Quirch Foods Announces Leadership Transition [Yahoo! Finance]Yahoo! Finance
- The secret behind Poppi's breakout success [Yahoo! Finance]Yahoo! Finance
- PepsiCo (PEP) had its "overweight" rating reaffirmed by Piper Sandler.MarketBeat
PEP
Earnings
- 2/4/26 - Beat
PEP
Sec Filings
- 3/6/26 - Form 4
- 3/4/26 - Form 144
- 3/4/26 - Form 144
- PEP's page on the SEC website