Is Coca-Cola's Digital Transformation a Catalyst for Margin Expansion? [Yahoo! Finance]
PepsiCo, Inc. (PEP)
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Source: Yahoo! Finance
Digital transformation is becoming an increasingly important lever for improving efficiency and profitability at The Coca-Cola Company KO. As the beverage giant expands its digital capabilities across its global system, these initiatives could play a meaningful role in supporting long-term margin expansion. Management highlighted that digitizing the enterprise has been one of the company's key strategic priorities in the past several years. By integrating digital tools across marketing, customer engagement and supply-chain operations, Coca-Cola has been able to connect with consumers and customers at a more granular and personalized level. This approach enables better targeting, more effective promotions and improved demand forecasting. The company is also embedding digital capabilities deeper into its operating model. Management emphasized the importance of building a “future-ready” system with digital technology at the core of interactions with consumers, customers and bottling
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