PepsiCo Leans On Sunset Amphitheaters To Extend Live Event Reach [Yahoo! Finance]
PepsiCo, Inc. (PEP)
Last pepsico, inc. earnings: 4/28 06:03 am
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Source: Yahoo! Finance
PepsiCo (NasdaqGS:PEP) has been named the exclusive beverage supplier for Venu Holding Corporation's expanding Sunset Amphitheater network across multiple U.S. cities. The agreement focuses on out of home and experiential beverage sales in live entertainment venues. This partnership follows PepsiCo's recent loss of the NBA soft drink sponsorship and represents a new avenue for live event exposure. For PepsiCo, best known for its global beverage and snacks portfolio, this new partnership speaks directly to how the company is positioning its brands where consumers gather in person. Live entertainment venues remain important for product trial, impulse purchases, and high-visibility branding, especially as concert and event calendars remain active across the country. The VENU agreement gives PepsiCo a fresh platform to keep its labels in front of large, diverse crowds, even as its NBA presence winds down. Investors watching NasdaqGS:PEP now have another data point to assess how t
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PEP
Earnings
- 2/4/26 - Beat
PEP
Sec Filings
- 3/6/26 - Form 4
- 3/4/26 - Form 144
- 3/4/26 - Form 144
- PEP's page on the SEC website