Marias Gamesa® Encourages Connection Among Latina Moms with the Return of Cafecito Con Marias Gamesa Campaign and Virtual Community [Yahoo! Finance]
PepsiCo, Inc. (PEP)
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Source: Yahoo! Finance
PURCHASE, N.Y. May 7, 2024 /PRNewswire/ -- Ahead of Mother's Day, the iconic Mexican cookie brand Marias Gamesa® is bringing back Cafecito con Marias Gamesa , a platform offering a virtual community of support for Latinas navigating motherhood in the U.S. This year, Marias Gamesa is partnering with parenting podcast Super Mamás to explore the topics of relationships and prioritizing personal interests after the brand's recent survey revealed Latina moms aren't leaning on their village of support, including their own moms or mother figures. According to Marias Gamesa's new survey of 503 Gen Z and Millennial Latina moms, most reported having a support system and/or seeking more regular connections to navigate motherhood; however, they are not tapping into their village of support enough. 90% of Latina moms feel at ease reaching out to their mom or mother figure for support, yet a surprising 70% describe feeling too overwhelmed and time-strapped to even call them. 62% of Latina mo
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- How PepsiCo Avoids Pilot Purgatory With Innovation Partnerships [Forbes]Forbes
- Sunchips, Munchies recalled by Frito Lay Canada due to possible salmonella contamination [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
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