PepsiCo opens first Lay's-branded restaurant in Spain [Yahoo! Finance]
PepsiCo, Inc. (PEP)
Last pepsico, inc. earnings: 4/28 06:03 am
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Source: Yahoo! Finance
PepsiCo has opened its first Lay's-branded restaurant concept, Pilla Tortilla, in Madrid, Spain. The move is aligned with the food and beverage major's strategy to grow its ‘away-from-home' channel and create new occasions for consumers to engage with the brand. The new concept revolves around Spain's classic tortilla (potato omelette), reinvented to include Lay's potato chips as a defining ingredient. It was created in partnership with Michelin-starred chef Miguel Carretero. In a statement, PepsiCo said Madrid serves as an “ideal setting” to debut the concept, which it described as combining “quality, innovation, and brand identity” in a “flexible, urban, and social format”. PepsiCo food ventures senior vice-president and general manager Pol Codina said: “Pilla Tortilla is the first restaurant project by PepsiCo and Lay's anywhere in the world. “With this opening in Madrid, PepsiCo is expanding its food and culinary focus and delivering on our diversification and growth st
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