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Stock impact report

Protein has gone mainstream. But how much do you actually need? [Globe and Mail, The (Toronto, Canada)]

PepsiCo, Inc. (PEP) 
Last pepsico, inc. earnings: 4/28 06:03 am Check Earnings Report
US:NYSE Investor Relations: pepsico.com/investors
Beyond powders and shaker cups, nowadays you can find added protein in tortilla chips, cookies and yogurt. Tim Hortons sells a protein latte and Starbucks has a protein cold foam. There is a line of protein gummy bears dubbed Swole Bears. Companies have even started marketing protein water: Liquid infused with unflavoured supplements to give you an extra 15-20 grams of protein unencumbered by pesky things such as texture or taste. Although protein is a macronutrient you genuinely need, there's a lot of confusion and misinformation out there. How much should we be consuming every day? Do the sources matter? What does protein actually do for your body? Here's what you need to know. We all need protein, but do we need it in our Diet Coke? What exactly is protein anyway? Along with fat and carbohydrates, protein is a macronutrient. Fats and carbs are fuel sources for our bodies, while protein mainly helps build and repair the body's tissues. “It makes up literally everything yo Show less Read more
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