Purpose At Work: How The Organic Project (TOP) Launched A Product That Disrupts A Household Category [Forbes]
PepsiCo, Inc. (PEP)
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Source: Forbes
Thyme Sullivan and Denielle Finkelstein felt uninspired by their corporate careers. Mothers of daughters andentrepreneurs at heart, they wanted to use their expertise to make a contribution to the world and focus their time on something they felt passionate about. The cousins decided to launch theThe Organic Project(TOP). TOP is a feminine products subscription service that’s changing taboos about periods. I had the opportunity to speak with the founders about how they lead with purpose. Here’s what they shared:Purpose At Work: How The Organic Project (TOP) Launched a Product That Disrupts a Household CategoryPhoto provided by The Organic ProjectSimon Mainwaring:Let’s start at the beginning.Thyme Sullivan:The best place to start is with our company name, TOP. Early feedback was, ‘why isn't it a cute girl's name like all the other companies out there?’ And I said, ‘Because it's not just about this brand. TOP has always been about a movement.’I came from a consumer products background.
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