Why fiber content is everywhere now (except in my own actual diet) [Business Insider]
PepsiCo, Inc. (PEP)
Last pepsico, inc. earnings: 4/28 06:03 am
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Raisin Bran is running a toilet-humor-heavy Super Bowl ad with William Shatner. Fiber is the latest trend, and Pepsi, Coca-Cola, and McDonald's are all looking to get in on it. What's new is that people are finally acknowledging the, uh, effects of fiber Fiber is suddenly everywhere. Just how much has it permeated our society? Well, how about a Super Bowl ad: Raisin Bran will run a Super Bowl ad this weekend starring William Shatner as the pitchman "Will Shat," extolling the virtues of the bran flakes. The ad leans into the truth about Raisin Bran that, for decades, it tried to obscure with messaging about its plentiful raisin content: This cereal makes you poop. I'll admit: I laughed. I can't deny a good poop joke, and its frankness about the reason some people enjoy bran cereal reminded me of my favorite SNL sketches for " Colon Blow
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PEP
News
- PepsiCo (NASDAQ:PEP) had its price target raised by analysts at TD Cowen from $162.00 to $165.00. They now have a "hold" rating on the stock.MarketBeat
- PepsiCo (NASDAQ:PEP) was upgraded by analysts at Argus to a "hold" rating.MarketBeat
- What is prebiotic soda? Pepsi's version now available nationwide. [USA TODAY]USA TODAY
- We tried a fiber-filled Diet Coke that could be sold in the US. It wasn't for everyone, but it won some fans. [Business Insider]Business Insider
- PepsiCo rebrands Sunbites with fibre focus [Yahoo! Finance]Yahoo! Finance
PEP
Earnings
- 2/4/26 - Beat
PEP
Sec Filings
- 2/12/26 - Form CERT
- 2/12/26 - Form 8-A12B
- 2/11/26 - Form 8-K
- PEP's page on the SEC website