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Stock impact report

Wag! Rebrands Dog Food Advisor, User-Friendly Redesign Drives Increased Engagement; Launches New White Label Dog Food Calculator Experience [Yahoo! Finance]

Wag! Group Co. (PET) 
Company Research Source: Yahoo! Finance
The improved, expanded and more user-friendly design continues to provide unbiased reviews, science-based consumer-focused content, and updates on dog food recalls for its community, improving pets' and their parents' lives. Dog Food Advisor also partners with a number of best-in-class brands, helping them successfully navigate the ever-growing competition in the pet food and treat space. "The Dog Food Advisor rebrand is a major step forward in our mission to become the most trusted resource for pet parents everywhere," said Garrett Smallwood, CEO and Chairman of Wag! . "By creating a more engaging and user-friendly platform, we're not only making the pet food experience more enjoyable and valuable for pet owners, but also strengthening our partnerships with leading brands like Chewy, The Farmer's Dog, and Ollie. Ultimately, this allows us to tap deeper into the vast potential of the pet food TAM." In addition to the rebrand, DFA has launched a white labeled version of its propri Show less Read more
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