How Pfizer's CEO wielded moral clarity to help his team do the impossible [Yahoo! Finance]
Pfizer, Inc. (PFE)
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Source: Yahoo! Finance
Faced with a task that seemed unrealistic, even impossible, teams would do what large organizations often do best: marshal their intelligence to explain why it can't be done. Before Covid, Pfizer produced roughly 200 million vaccine doses a year. At the height of the pandemic, production had to surge to roughly 3 billion doses annually. Scaling manufacturing to that level was, in Bourla's view , as daunting as developing a vaccine in short order—if not more so. While public attention focused on the scientific leap forward, the operational challenges demanded an equally radical shift in mindset. “When you ask people to do things that they perceive to be difficult or impossible, the first thing that they do is to use all their brainpower to develop the arguments about why it cannot be made,” Bourla told Fortune editor-in-chief Alyson Shontell. Rather than debate feasibility, he reframed the challenge in moral terms. Speed was not a business metric. It was a matter of life and death.
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PFE
News
- Earnings To Watch: Pfizer (PFE) Reports Q4 Results Tomorrow [Yahoo! Finance]Yahoo! Finance
- Here's Why Pfizer Stock Is Still a Buy [Yahoo! Finance]Yahoo! Finance
- Passive Income Investors Will Love These Cheap Dividend Stocks [Yahoo! Finance]Yahoo! Finance
- Cantor Fitzgerald Raises Pfizer (PFE) PT to $27 Amid Shifting Obesity Data Focus [Yahoo! Finance]Yahoo! Finance
- Pfizer CEO Albert Bourla's best leadership advice: Being optimistic is better than being right [Fortune]Fortune
PFE
Earnings
- 11/4/25 - Beat
PFE
Sec Filings
- 1/16/26 - Form 4
- 1/5/26 - Form 4
- 1/5/26 - Form 4
- PFE's page on the SEC website