Authenticity and Partnerships Are Key to Sustainable Messaging [Yahoo! Finance]
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Source: Yahoo! Finance
NORTHAMPTON, MA / ACCESSWIRE / April 17, 2024 / Brands need authentic, research-based messaging to sell sustainable materials. That's the message Eastman and Procter & Gamble shared at a joint breakout session at the Sustainable Brands 2023 conference in San Diego. The companies focused on their partnership for data-driven sustainability marketing. "We know sustainability alone doesn't sell," said Justin Coates, global consumer insights and marketing leader at Eastman. "It seals the deal, but customers value other aspects like safety and performance. Authenticity is the key to sustainability messaging. If you can communicate those features and seal the deal with sustainability, you create brand loyalty. Our partners want to win customers, and we know the formula to do that through years of experience and insights." Coates and Anne Morris, senior marketing communications account manager for circular integration at Eastman, spoke during the session. They were joined by Rachel Zippe
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PG
Earnings
- 4/19/24 - Beat
PG
Sec Filings
- 4/29/24 - Form 8-A12B
- 4/29/24 - Form 8-K
- 4/25/24 - Form 144
- PG's page on the SEC website