Gillette Venus Supports The Saltwater Collective to Launch New Size-inclusive Swimwear Collection
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Source: Business Wire
With every order from the new collection, a portion of the profits will go towards funding programming with Canadian charity, Fast and Female TORONTO--(BUSINESS WIRE)--Gillette Venus announced today a new partnership with Canadian swimwear brand, The Saltwater Collective, expanding on their ‘Any Body is a Beach Body’ campaign.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240424416911/en/With Gillette Venus’ support, The Saltwater Collective is launching a new collection, uniquely designed in response to what Canadian women are looking for from their swimwear. (Photo: Business Wire)The campaign launched in June 2023, after a survey by Venus uncovered that one third of Canadian women feel uncomfortable when wearing swimwear in public1. With this in mind, the brand set out on a mission to rip up ‘the rules’ on beach bodies and encourage all women to feel comfortable and confident with their bodies in swimwear.“At Venus, we
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