Gillette Venus Supports The Saltwater Collective to Launch New Size-inclusive Swimwear Collection [Yahoo! Finance]
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Source: Yahoo! Finance
TORONTO, April 24, 2024 BUSINESS WIRE )--Gillette Venus announced today a new partnership with Canadian swimwear brand, The Saltwater Collective, expanding on their ‘Any Body is a Beach Body' campaign. The campaign launched in June 2023, after a survey by Venus uncovered that one third of Canadian women feel uncomfortable when wearing swimwear in public . With this in mind, the brand set out on a mission to rip up ‘the rules' on beach bodies and encourage all women to feel comfortable and confident with their bodies in swimwear. "At Venus, we are committed to celebrating all women, all bodies, and all types of skin," says Kimberly Legg, Brand Director, Gillette Venus Canada. "With this mutual purpose, our partnership with The Saltwater Collective goes beyond shaving and swimwear. We are both committed to supporting all women in their body confidence journeys." The partnership supports The Saltwater Collective 's launch of a new collection that is uniquely designed in response t
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- 4/19/24 - Beat
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Sec Filings
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