How BODYARMOR Embraces The Mamba Mentality To Fuel Innovation [Forbes]
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Source: Forbes
BODYARMOR has been disrupting the world of sports hydration since 2011. Founded by Mike Repole, the brand has witnessed a meteoric rise in the sports nutrition industry through game-changing innovation. Federico Muyshondt, CEO of BODYARMOR, took over leadership of the brand shortly after its acquisition by Coca-Cola. I sat down with Muyshondt to discuss their strategic focus on authenticity, the brand's expansion into new categories and global markets, and their quest to live up to the Mamba Mentality that Kobe Bryant infused into the brand since its beginning as an early investor back in 2013. Dave Knox : Let's delve into the BODYARMOR story. You joined the company in 2022. Could you share its founding narrative and how we've arrived at our current position? Federico Muyshondt: The BODYARMOR journey is truly captivating. Established in 2011, it disrupted a longstanding category largely dominated by two major players over the past 65 years. Founded by the renowned entrepreneur Mi
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- 4/19/24 - Beat
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Sec Filings
- 5/17/24 - Form 4
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- 5/16/24 - Form 4
- PG's page on the SEC website