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Stock impact report

P&G learned how to sell soap then created iconic brands [USA TODAY]

Procter & Gamble Company (The) (PG) 
Last procter & gamble company (the) earnings: 4/17 07:00 am Check Earnings Report
Company Research Source: USA TODAY
The series celebrates American ingenuity with a deeply reported examination of how brands intersect with history, community and everyday life in celebration of the nation's 250th anniversary. Find more at https://usatoday.com/usa250/iconic-brands While Procter & Gamble today is known for icons like Tide detergent and Pampers diapers, in the 19 th century, the company was first known for its original best-selling item: candles. Founded in 1837, the company made top-quality candles that burned brightly, had a pleasant smell and were thicker, which meant they lasted longer. Some merchants displayed them in shops to consumers featuring the manufacturer's name. In the 1850s, company managers were alarmed to find out shipping workers were opening crates and marking P&G containers with stars to help coworkers who couldn't read. After telling the workers to stop, the company learned that some customers were rejecting shipments because the boxes weren't marked up – they couldn't be the “ Show less Read more
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