Pantene Unveils Latest Innovation With “As Seen in Alix’s Shower” in Partnership With Alix Earle
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Source: Business Wire
Pantene is back in Alix Earle’s shower with Pantene’s Abundant & Strong 3-step system for stronger, fuller hair—and a limited Alix x Pantene Kit CINCINNATI--(BUSINESS WIRE)--Pantene is once again partnering with social media sensation Alix Earle, taking fans back into her shower to introduce Pantene’s latest groundbreaking innovation. Almost a year after Alix’s viral post about Pantene, the #1 most awarded haircare brand* is launching “As Seen in Alix’s Shower,” starring the Abundant & Strong 3-Step System. It gives an inside look at the routine that helps Alix maintain her full, healthy hair. Pantene is even offering limited-edition Alix x Pantene Kits, for anyone eager to try out her routine for themselves.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251217544781/en/Building on Alix’s longstanding love for the brand—from her viral post when she was home for the holidays last year to the spring’s Unexpired Pantene col
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Earnings
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- 12/15/25 - Form 8-K
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