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Stock impact report

Revenge of the chemistry nerds: P&G teams with health watchdog [MSN Money]

Procter & Gamble Company (The) (PG) 
Last procter & gamble company (the) earnings: 4/17 07:00 am Check Earnings Report
Company Research Source: MSN Money
© Bloomberg News Clairol's Herbal Essences shampoo is displayed in a family owned drug store on Queens Boulevard in Queens, New York on Monday May 21, 2001. hotographer Rick Maiman. Bloomberg News. (Bloomberg) -- In August 2015, Procter & Gamble Co. held a focus group for its Herbal Essences shampoo—a brand launched in 1971 and inspired by wildflowers, herbs and fresh mountain water. But during the sessions, something much less peaceful came up: repeated references to the industry’s long-time tormentor, the Environmental Working Group. The Washington-based non-profit, known as EWG, has a Skin Deep Database that ranks the toxicity of everyday items based on studies that show links to hormone disruption or illnesses like cancer. The cosmetics industry and bloggers have often decried it as producing “pseudoscience” and “fear mongering.” But at P&G’s focus group, women were singing its praises. Load Error “It really opened our eyes,” recalls P&G’s Senior Scienti Show less Read more
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