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Stock impact report

The easiest—but most painful—thing Pulte Homes can do to boost sales still might not work [MarketWatch]

PulteGroup, Inc. (PHM) 
Last pultegroup, inc. earnings: 4/23 06:30 am Check Earnings Report
Company Research Source: MarketWatch
The easiest—but most painful—thing Pulte Homes can do to boost sales still might not work Shares of PulteGroup Inc. have bounced sharply since the home builder reported third-quarter results, but reduced affordability and continued weakness in housing market data suggest some painful measures may be needed to turn a growing number of browsers into buyers. Pulte’s stock PHM, -1.16% had been in a virtual free-fall in the month leading up to its third-quarter earnings report. It had lost ground in 18 of 24 sessions, shedding a total of 22% to close Monday at the lowest level since January 2017. The SPDR S&P Homebuilders exchange-traded fund XHB, -3.46% had slumped 17% over the same time, which included a record 13-session losing streak , and the S&P 500 index SPX, -3.09% had dropped 5.1%. Then Pulte, before Tuesday’s open, reported third-quarter results that JPMorgan Chase & Co. analyst Michael Rehaut described as being “better than fairly negative investor expectations.” The st Show less Read more
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