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Stock impact report

Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV

Pinterest, Inc. Class A (PINS) 
Company Research Source: Business Wire
Extends Pinterest’s AI-powered performance advertising from mobile to TV SAN FRANCISCO--(BUSINESS WIRE)--Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.Pinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal rooted in what people are planning to do next. Pinterest’s AI systems use this signal, together with its Taste Graph, to deliver highly personalized recommendations and shopping experiences. This has made Pinterest an AI-powered shopping assistant, proactively surfacing the right ideas and products as users move from inspiration to action.With this Show less Read more
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