Bad news for Apple and Meta: Kids are bored with VR goggles [Business Insider]
Piper Sandler Companies (PIPR)
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Source: Business Insider
But a new Piper Sandler survey shows 56% of teen VR device owners rarely use them. The vibes on Apple's Vision Pro are mixed , at best: People like the tech but aren't sure why they should use it, which is a problem for a device that sells for $3,500 and up. But what about high-tech goggles that don't cost that much, and do have things you can do with them — like play games? Well, those have issues, too. On the one hand, people are buying them: As of 2023, Meta had sold more than 20 million of its Quest headsets , which start at around $500. But they're not using them that much. More specifically: Teenagers — the group you think would have the most time and inclination to monkey around with headsets — can't be bothered to put on the devices they already own, according to a new survey from Piper Sandler Piper's semi-annual report says that 33% of teens report owning a VR device of some sort. But 56% of them say they rarely use it — that's up from 48% two years ago. (The firm
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PIPR
Earnings
- 4/26/24 - Beat
PIPR
Sec Filings
- 4/26/24 - Form 8-K
- 4/12/24 - Form DEFA14A
- 4/12/24 - Form DEFA14A
- PIPR's page on the SEC website