What all the cool kids want. How 6 portfolio stocks fared in Piper Sandler's new survey of teen likes and dislikes [MSNBC.com]
Piper Sandler Companies (PIPR)
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Source: MSNBC.com
Who better than teenagers to know what's trendy? Piper Sandler has released the spring edition of its semiannual "Taking Stock With Teens Survey," with solid results for several names in our portfolio. We love scanning the report, which looks at a wide swath of Generation Z, roughly defined as people aged 11 to 26. In fact, the median age of the 6,020 teens polled across 47 states was 16.1 years old. The gender breakdown was 54% male, 44% female and 2% nonbinary. About 38% said they were employed part-time. The average household income of the respondents was $66,280. Research shows younger shoppers are more likely to try new things and stick with brands that they can identify with personally, ideologically, and/or had good experiences with. So, it's not just about selling teens because it's good for companies' current quarters but also about gaining mindshare among group to improve the lifetime value of these customers. Here's an in-depth look at Piper's teen survey and how six Club n
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PIPR
Earnings
- 4/29/24 - Beat
PIPR
Sec Filings
- 4/26/24 - Form 8-K
- 4/12/24 - Form DEFA14A
- 4/12/24 - Form DEFA14A
- PIPR's page on the SEC website