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Stock impact report

The Art Of Global Reach With Local Touch: Lessons From Hawaii [Forbes]

Dave & Buster's Entertainment, Inc. (PLAY) 
Last dave & buster's entertainment, inc. earnings: 4/2 04:33 pm Check Earnings Report
US:NASDAQ Investor Relations: dave.com
Company Research Source: Forbes
As businesses of all sizes now have global marketing capabilities within their reach, it's becoming increasingly important to remember that reaching target audiences worldwide is not the same as connecting with them. While standardized global marketing strategies help to drive business expansion, I think it may be time for the pendulum to swing back into a more balanced position, allowing for local marketing customization when targeting your most important markets. The Market In Hawaii Growing up in Hawaii, I learned early on about the importance of localized marketing. Long before American Express launched its now-famous Shop Small campaign , consumers in Hawaii routinely favored local businesses over global brands. There has always been an innate desire to support local companies. Still, national brands that took the time to connect in ways that truly resonated with islanders were usually nicely rewarded. Over the years, savvy businesses entering the market in Hawaii, or se Show less Read more
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