Playboy Signs $122 Million Deal with United Trademark Group to Accelerate the Growth of its China Business
Playboy, Inc. (PLBY)
Company Research
Source: GlobeNewswire
Playboy to Sell 50% of its China Business, and Receive $112 Million in Guaranteed Payments Playboy to Receive $10 Million for Brand Support Services Major Transaction Advances Asset-Light Strategy; A Minimum of $50 Million of the Proceeds to be used for Debt Reduction LOS ANGELES, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Playboy, Inc. (NASDAQ: PLBY) (the “Company” or “Playboy”), a global pleasure and leisure company, today announced that it has entered into definitive agreements to sell 50% of its China business to UTG Brands Management Group (“UTG”), an experienced consumer brands operator in China. Upon closing, UTG will manage all operational aspects of Playboy’s business activities in China, Hong Kong and Macau. Under the terms of the agreements, Playboy will receive $122 million in total cash, including $45 million payable over two years in exchange for UTG’s acquisition of a 50% interest in the joint venture for Playboy’s China business (the “JV”), $67 million in guaranteed mini
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PLBY
News
- Playboy: Love The Brand, Like The Stock [Seeking Alpha]Seeking Alpha
- While private equity firms own 29% of Playboy, Inc. (NASDAQ:PLBY), retail investors are its largest shareholders with 42% ownership [Yahoo! Finance]Yahoo! Finance
- Playboy: The Asset-Light Transformation, Margins, And Dilution [Seeking Alpha]Seeking Alpha
- All You Need to Know About PLBY Group (PLBY) Rating Upgrade to Buy [Yahoo! Finance]Yahoo! Finance
- Playboy Reports Third Quarter 2025 Financial Results [Yahoo! Finance]Yahoo! Finance
PLBY
Earnings
- 11/12/25 - Beat
PLBY
Sec Filings
- 2/9/26 - Form 8-K
- 1/23/26 - Form 4
- 1/23/26 - Form 4
- PLBY's page on the SEC website