Planet Fitness is raising the price of its Black Card membership but still offers a $10 option [MarketWatch]
Planet Fitness, Inc. (PLNT)
Last planet fitness, inc. earnings: 2/25 04:05 pm
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Source: MarketWatch
Referenced Symbols Planet Fitness Inc. is raising the price of its Black Card membership this month, bringing the monthly fee to $24.99 for new members. The decision to raise the price from $22.99 previously comes after a test at 100 locations last summer. The gym franchisor will still offer a standard membership for $10 a month. Even with the more affordable option, Planet Fitness PLNT, says six out of 10 members chose the pricier plan. “Within 10 miles of a current Planet Fitness store, there are approximately 140 million people old enough to join a gym but do not belong to any gym,” said Chris Rondeau, chief executive of Planet Fitness, on the earnings call, according to FactSet. “With fewer competitors due to significant industry consolidation, we believe that perhaps our 4,000 store potential in the U.S. may be the floor and not the ceiling for store growth.” See: Peloton stock plunge continues after earnings bring ‘very few things to cheer about' Planet Fitness is
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PLNT
Earnings
- 2/22/24 - Beat
PLNT
Sec Filings
- 4/25/24 - Form 144
- 4/24/24 - Form 144
- 4/16/24 - Form 8-K
- PLNT's page on the SEC website