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Stock impact report

Planet Fitness to raise new basic membership fee 50% this summer [Yahoo! Finance]

Planet Fitness, Inc. (PLNT) 
Last planet fitness, inc. earnings: 2/25 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
since 1998.One of the nation's largest gym chains, Planet Fitness will raise the price of its Classic Card membership from $10 monthly to $15 this summer, the New Hampshire-headquartered company says. Planet Fitness will also do price testing for its Black Card, currently priced at $24.99 monthly. Black Card members can bring a guest, use any Planet Fitness location and get other perks. "It is not going to come as a shock to anybody that we are moving a price that's been in effect for a long, long time, 25 years," interim CEO Craig Benson said Thursday during a call with analysts about the company's financial results in the first quarter of 2024 (Jan.-March). "We think it is the right time to do it," he said. "We also think it's the right time to look at different options on the Black Card, which may or may not change." Mother's Day 2024: Deals and specials for fast food, brunch and dining How much is the monthly membership price going up at Planet Fitness? Current members Show less Read more
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