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Stock impact report

Planet Fitness: The Risks Are Too Heavy [Seeking Alpha]

Planet Fitness, Inc. (PLNT) 
Last planet fitness, inc. earnings: 2/25 04:05 pm Check Earnings Report
Company Research Source: Seeking Alpha
SummaryPlanet Fitness focuses on a low-cost and high volume business model and has grown its memberships by focusing on casual gym-goers.The pandemic makes it difficult for gyms to operate as well as could shift consumers toward home workouts.The company is trading at an expensive valuation and carries a lot of debt.The advent of COVID-19 may have changed the waywe work and the way we play forevergradual and slow re-openingPLNTJust a brief background on the company; Planet Fitness is a franchisor and operator of a chain of gyms predominantly in the US. Planet Fitness rose to prominence by being more inclusive and offering a non-intimidating/judgment-free environment at a much cheaper price. Planet Fitness memberships are about $10-20 while the industry median according to thecompany's 10-KThe company targetsthe casual gym usersto be smallerInvestor PresentationCOVID-19 is a disruption to the business modelAs I’ve discussed inmy articlePTONtraditional gym modelpotential hotbed for viru Show less Read more
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