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Stock impact report

Can Philip Morris International's IQOS Really Beat Juul's E-Cigarette? [The Motley Fool]

Philip Morris International Inc (PM) 
Last philip morris international inc earnings: 4/21 06:59 am Check Earnings Report
US:NYSE Investor Relations: pmi.com/investor-relations/overview
Company Research Source: The Motley Fool
Can Philip Morris International's IQOS Really Beat Juul's E-Cigarette? Philip Morris International ( NYSE:PM Other e-cig manufacturers are losing share to industry giant Juul Labs, which is the runaway leader with a 9% share. But the IQOS, unlike traditional e-cigarettes, uses real tobacco. The leaves are heated until they create a vapor that the user inhales, which makes the experience closer to the taste and sensation of smoking. That seems likely to lure more customers away from devices that simply heat a nicotine-infused liquid, like the Juul. Image source: IQOS. The product will be marketed as Marlboro HeatSticks (a plain variant and two menthol variants) under a licensing agreement with tobacco giant Altria NYSE:MO Taking advantage of industry dynamics The U.S. is a market opportunity with 0 million smokers and one of the largest e-cig markets in the world. Traditional cigarette smoking is on the decline. Altria estimates domestic cigarette volumes will decline between .% and % Show less Read more
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